Our Work


For over 100 years, Clorox has been making innovative products that generations of people around the world trust to make their lives and the world a little bit better. In the face of a global pandemic, Recreation worked with Clorox to promote and launch a number of products and services. We were able to increase their already significant visibility through a series of campaigns, aimed at healthcare and commercial cleaning professionals.

Services Provided:
Video, Advertising

As demands for round-the-clock disinfection evolve in our communities, we evolve right along with them. That’s why we’ve expanded our trusted family of Clorox products by adding the TurboPro Handheld Electrostatic Sprayer — an affordable, accessible, and mobile way to disinfect spaces of all kinds. With powerful Clorox chemistries and a versatile family of products to choose from, evolution is in our nature.

Every action you take is carefully considered to provide a safe, healthy environment for everyone who walks through your doors. And we’re here to support you every step of the way. Whether it’s staying ahead of evolving guidelines, ensuring that every classroom is a safe environment for kids to learn, or helping a new family leave the hospital with assurance – CloroxPro is the proven partner you can trust and rely on. Because together, we’re ready for anything.

“Recreation provided us an iconic visual construct to unify our marketing communications across our Healthcare and Commercial Cleaning businesses maximizing our impact, and contributing to our market-leading aided awareness of 95%.”

Lynda Lurie
Director of Marketing - Clorox Professional Products Company

People make messes and spread germs, and that’s not going to stop. But with the Total 360 ProPack, we can stop those germs from spreading too far and too fast. The Total 360 ProPack harnesses trusted chemistries and innovative PowerWrap™ technology in a lightweight backpack for comprehensive disinfection in even the hardest-to-reach spaces. From providing 360-degree coverage, to public peace of mind, we’ve got everyone’s back.

As we’ve come to understand what is absolutely essential to daily life, clean has risen to the top of the list. Clean spaces promote health, safety, and peace of mind for all of us. And CloroxPro provides that essential assurance.

Clorox needed to create a brand campaign to launch their new CloroxPro brand. Previously known as the Professional Products Division, CloroxPro’s Public Health mission goes far beyond keeping surfaces clean, to focus on the places “where clean means everything.”