Patterns in nature occur all around us, often in the most unexpected places. The meandering tributaries that sprawl across a delta are all but identical to portions of our own circulatory system. Red blood cells moving through the body resemble schools of fish teeming through open water.
Endologix designs devices to treat abdominal aortic aneurysm. Addressing this condition requires a graft that is both durable and adapts to the anatomy, as the forces within the aorta are somewhat equivalent to that of a gushing garden hose. In the same way Endologix has drawn inspiration from the human body, we drew inspiration from nature to develop the new brand for Endologix.
The aesthetic was established utilizing complementary imagery of anatomy and the natural world, anchored with the line “evidence drives us,” denoting Endologix’s rigor and discipline. A brand manifesto video was developed highlighting this same concept across a number of different scenes including those of the grafts themselves. A clean and modern editorial style added to the simplistic beauty of the design.