Across three activities we placed the audience in the shoes of a patient with ET. By having them tap the finger of a physician, which is a common test for ET symptom severity. Instead of having the hand shake, we created a “shaking” target for them to tap.
Tying ones shoelaces becomes a near impossible task with shaking hands, so we had the audience trace along the lines of a moving shoelace to mimic the difficulty.
The sense of self that is lost with ET is most often felt by losing the ability to sign your name. To simulate this we had the audience sign their name on an interactive touchscreen, then displayed back their signature affected with ET.
The interactive experience extended beyond the tradeshow floor, with an interactive microsite that expands the audience.