Silk Road Medical is renowned for their TCAR (TransCarotid Artery Revascularization) Procedure — a minimally invasive approach that helps protect against stroke. It offers increased safety compared to other existing procedures, as well as a vastly reduced scar profile and faster recovery time.
By shooting patient stories, physician discussion panels, and a short explainer video, we covered all bases. In the patient videos, we took the patients out of the hospital environment, and captured them engaging in the things they love to do — stroke-free. We also incorporated physician explanations into that footage, so viewers can absorb the medical story behind the person whose story they’re hearing.